Sept. 20, 2023
AEP Marketing Updates, Campaigns
As we gear up for the 2024 Annual Election Period (AEP), we're excited to share our marketing efforts.
Sales and producer enablement:
The Portal is now open for 2024 enrollment kit orders. The 2024 AEP producer materials will be posted, beginning Friday Sept. 15 through Sunday, Oct. 1.
Member Retention Campaigns
Optional Supplemental Buy-Up campaign
In early October, member communications will address this years’ optional supplemental benefits (OSB) buy-ups, including a direct mail campaign encouraging members to add an OSB package to their plan for added dental and/or vision benefits.
Samples are not yet available but will be shared in a future article.
Why it matters: This campaign targets members who have an OSB package available on their health plan and includes an enrollment form and business reply envelope for the member to complete and return to enroll in an OSB package.
Review the creative samples 
and get additional details.
Why it matters: The campaigns will increase awareness of Blue Cross and Blue Shield of Texas Medicare Advantage plan options — as they are targeted by our competitors during AEP.
MAPD Renewal campaign
In mid-October, an omnichannel MAPD renewal campaign will run with direct mail and email messages that will encourage members to watch a personalized renewal smart video informing them of 2024 MAPD plan changes.
Review the creative samples and get additional details.
Why it matters: The content will include a series of four short but comprehensive videos walking the member through updates to their health plan — including premium changes, maximum out-of-pocket amounts, copays, drug benefits, and supplemental benefits.
2024 AEP marketing campaign:
Omni-channel campaigns (including direct mail, TV, paid search and paid social tactics) will generate 99.7K responses across Texas. Targeted Hispanic campaigns will also launch.
